Q2.
What made you decided to join the CPI program?
What did you expect from the program?

When the invite came for the CPI Program, I was assigned as the marketing officer for Korea market as one of the major sources of visitor arrivals to the Philippines. Grab the chance for me to better understand the market I’m handling and to see possible collaboration with Korea as well as other participants who will join the program.

One of my colleagues join the maiden program and coming from his sharing, my expectation was to be able to have a better and deeper understanding of Korea as a country, its culture and its people. I also expected some form of exchanges in terms of what our country can offer to Korean as a destination in terms of tourism given that my sponsor at that time was Korea Tourism Organization (KTO).

Q3.
What did you learn or experience from the training?
What impressed you the most about the program?

We were given 200 hours to learn Korean language, was expecting that the whole six months we spent will have Korean language lesson but it was limited to 200 hours unlike the previous group.

We were given a chance to visit different places of interest in different parts of Korea to give our feedback, similar to an audit team, our brains were picked on how these places can cater to international tourists.

Our stay in KTO also included sharing/session from the different departments of KTO wherein we learned a lot, particularly on data and information management, digital marketing and the importance of Hallyu Wave and how it boosts tourism of the country.