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'한류백서'는 방송·영화·음악 등 7대 대중문화 콘텐츠에서 음식, 뷰티, 패션 등 4대 소비재까지, 핵심 한류 분야의 연간 동향을 분석함으로써 교류 활성화를 위한 시사점을 제공합니다. 또한 국내외 문화산업·문화정책·문화예술을 아우르는 기획단행본 발행을 통해 국제문화교류 대중서의 지향점을 제시합니다.

(영문) 2020 한류백서_Hallyu White Paper 2020(English)

 







 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2020 Hallyu Performance and Forecasts by Sector

 

■ Analysis of Seven Popular Cultural Contents

 

1. Hallyu in Broadcast Programs 

Massive Disruptions

― Sungmin Lee/Professor

Department of Media Arts and Sciences Korea National Open University

 

2. Hallyu in Film

Changes and Shocks from the Top of the World

― Mann Kim/Team Leader

International Exchange Strategy Team Korean Film Council

 

3. Hallyu in Music

Hallyu Music in the COVID-19 Era: Crisis, Triumph, and Remaining Tasks

― Gyutag Lee/Professor, College of Arts & Science

George Mason University-Korea

 

4. Hallyu in Performing Arts

COVID-19 Spurs the Performing Arts Market to Confront its Limitations

― Kyunghee Choi/Director of Research Team

Korean Foundation for International Cultural Exchange

 

5. Hallyu in Games/e-sports 

Hallyu games seek another breakthrough amidst low growth

― Shinkyu Kang/Research fellow

Media Advertising Research Institute, Korea Broadcast Advertising Corporation

 

6. Hallyu in Comics/Webtoons

The pandemic, digital comics market, and growth of K-webtoons

― Mingi Jang/Professor

Media Communications Department Kyung Nam University

 

7. Hallyu in Publication

Korean publications take center-stage in the world through various forms

― Lee Gu-young/CEO

KL Management

 

■ Analysis of Four Major Consumer Goods and Service Industries

 

8. Hallyu in Beauty

Hope in K-beauty Amid Changes and Struggles

― Nah Won-sik/Reporter

Business Watch

 

9. Hallyu in Fashion

A Solution to the Crisis in Hallyu Fashion

― Myeong Soo-jin

Fashion Consultant

 

10. Hallyu in Food

Korean Food Overcomes Pandemic Thanks to Health and Immunity Benefits

― Kang Bo-ra/Researcher

Institute for Communication Research,Yonsei University

 

11. Hallyu in Tourism

A New Landscape for Hallyu Tourism in the New Normal

― Kim Yeong-hee/Team Leader

Hallyu Tourism Team Korea Tourism Organization

 

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